The Eurovision Song Contest 2017: a data-driven report by Alkemy Lab

La Stampa and Catchy publish the analysis on the European competition, based on a Data Intelligence research by Alkemy Lab

Kiev hosted the Eurovision Song Contest 2017, the most important European music festival. The event, trend topic on Social networks and Tv, has been at the center of an analysis of social data that Alkemy Lab has carried out within the DEEP project, in collaboration with Catchy and journalist Gianni Riotta.
The analysis of the first two evenings was published on Catchy's portal with the title of "Dall’Italia all’Europa: l’Eurovision Song Contest 2017" and " La seconda semifinale del festival della musica europea". The analysis of the Final, was also published on La Stampa in the article “Eurovision, la vittoria a Sobral. L’Italia va bene sui social” and on the information portal Riotta.it.


The Eurovision Song Contest on social networks - the data-driven research

Between 16 April and 9 May - the date of the first of the two semi-finals of the festival - the research collected over 6,500 photos on Instagram dedicated to the event, while on Twitter messages exceeded half a million. On both social networks the most mentioned hashtags are #celebratediversity, chosen to distinguish this year's edition, #ukraine and #kyiv, which identify the country and the city hosting the event respectively. It's interesting the great presence on Twitter of the hashtag related to the Italian participation like #escita, which was already affiliated with #portugal as the second most common hashtag. #escita was also the most used hashtag in the Eurovision Song Contest conversations on Twitter during the evening of May 9, but in this case the hashtag of the Portuguese participation follows after few positions, ahead of those of all the other nations.

The second semifinal on Thursday, May 11, has been at the center of numerous posts on social networks: even in this case the trending topics on Twitter were #celebratediversity,#example and #eurosemi2. Facebook is among the social networks on which it discussed more about the event, not only by fans and supporters, but also by the same artists.

Among the official Facebook pages, from 24 April to 11 May the most active were those of the rapresentative of Malta, Claudia Faniello, of the Polish Kasia Moś and of the Montenegrin singer Slavko Kalezić. The Italian Francesco Gabbani is the singer of the event that has generated more commitment, preceded in popularity by the female group O'G3NE, from the Netherlands, and followed by Croatian Jacques Houdek.

The competition participants come from many countries, even very distant from Europe, such as Australia. Ireland is the country with more victories, seven, while Sweden won six times. Five wins for France, Luxembourg and United Kingdom, while Italy won twice.

The final on Saturday, May 13 gave the first victory to Portugal, represented by Salvador Sobral with the song Amar Pelos Dois. With 758 points, the Portuguese Sobral has beaten Bulgaria, represented by Kristian Kostov's "Beautiful Mess" song, and Moldova, with the SunStroke Project group.

Italian Francesco Gabbani with his "Occidentali’s Karma" arrived in sixth position. Although Gabbani was considered the favorite, he did not win the crystal microphone, but the analysis on the activity of social networks confirmed the great popularity of Italy and its representative during the three evenings.

After #eurovisionrtve, launched by a Spanish television broadcaster, #escita was the most popular hashtag during the final. But it has been more and more urged by the hashtags of winners such as #por, #portugal, and #sobraladorable, which during the evening become trending topics.

Conversations on the winning country were also characterized by a strong positive sentiment. More than 92% of Twitter conversations containing the hashtag #por had a positive connotation, and this is also the case for the second ranked, Bulgaria, for which the percentage of positive conversations reached close to 90%.