Fashion fraud analysis: first steps Cyber Security project
The global counterfeiting market has reached unprecedented levels and the advertisements about counterfeit goods on social networks are increasing, particularly in the fields of fashion and luxury items.
This is what has been revealed by the research project Cyber Security - Horizon 2020, developed by TSC Consulting in collaboration with Centro di competenza ICT Sud.
In October 2014, all the advertising links of the examined Facebook accounts were gathered with the help of bot, automated programs that can simulate the user behavior. The researchers analyzed a sample of 1067 advertisements posted on the social network and verified that the 24% of the 180 advertisements related to Fashion/Luxury sector, redirected to web sites or Facebook pages linked to online store that sell counterfeit goods. (Read the paper on www.scribd.com).
The research is one of the goals of the Cyber Security Technological District project. The analysis of the phenomenon of counterfeiting trademarks and certificates on the social networks and on the Web, is useful for the development of tools and protocols to fight the digital fraud.
The Cyber security project, still under development, includes two streams: “End User Protection” and “Protection of electronic payment and digital services”.
The first stream, "End user protection", focuses on the protection of the user during its use of every kind of computer service. The solution allows the safe and continuous use of corporate and personal devices, both at work (with access to core functional applications and corporate data) and in the private life.
The activity includes the creation of a tool aimed to fight various typologies of threats, the “ELISA - End-user LIght Security Assistant”, and the establishment of a monitoring and analysis process able to foresee and evaluate the new and variable scenarios of risks and security.
The second stream, “Protection of electronic payment and digital services”, focuses on digital payment systems, in particular on methods of transaction implemented using advanced technologies, devices and network architectures (Cloud computing, mobile devices, ecc).
The purpose of the project is the development of two platforms: one for deterministic analysis (Cyber Security Intelligence) aimed to discovery new attack threats, another one for evolutionary analysis of the risk models of services and payment systems.
The innovative standard for the control of the compliance is provided by the Cyber Security Risk Monitoring, a safe monitoring of processes and payment systems for the different types of users.
The project aims to define a Knowledge discovery algorithm that allows the prediction of future threats and attacks. Moreover, the project intends to develop innovative techniques for the risk evaluation on mapped payment services, with the formulation of an ontology for the impact analysis of operational risks related to payment services. The project includes also the development of a methodology for the protection and the integrated management of e-ID, inclusive of the privacy protection, with the objective of avoiding abuses on users personal data of the payment systems.
November 14, 2014 - Mashable: "Be warned: That Facebook ad you clicked on may be for counterfeit goods"
November 14, 2014 - Bloomberg: "Fakebook: Site Touts Luxury Goods That May Not Be What They Seem"
November 14, 2014 - Repubblica.it: "Facebook, attenzione alla pubblicità: la beffa dei siti che vendono merce contraffatta"
November 14, 2014 - Riotta.it: "Moda e Lusso: cresce il mercato online della contraffazione"