The #TourdeFrance2017 seen by the social network in the analysis of Alkemy Lab
The Data Intelligence research realized by Alkemy Lab on the social conversations around the 2017 edition of the Tour de France, published on Catchy and on the website of the national newspaper La Stampa
The Tour de France 2017 ended with the victory of the British cyclist Chris Froome. The sardinian rider Fabio Aru, who fought for yellow jersey to Froome on several occasions, took place the fifth position in the general ranking. The two champions were at the center of many tweets and post dedicated to the event on social networks. Alkemy Lab realized about this topic an analysis of Data Intelligence, conducted under the DEEP project in collaboration with Catchy and with the journalist Gianni Riotta.
The first part of the analysis, published on the Catchy portal in the article "Tour de France: dai dati social pre-evento alle vittorie storiche", examined the period before the end of the event.
Twitter was particularly used. In tweets posted between 5 and 19 July, for example, after the hashtag #cycling dedicated to the event's main sport, was #aru the most common hashtag.
Numerous discussions on the Sardinian cyclist confirm the great popularity gained during the Tour thanks to its good results. Aru, in fact, for many days challenged with the winner Chris Froome, whose hashtag occurs shortly afterwards. The hashtags for TV programs and broadcasters that have given particular attention to the competition, such as #sbstdf, #lesrp or #tourtve, have been mentioned very much in tweets
Italy is still one of the nations that conquered more victories at the Tour, in the fourth position after France, Belgium and Spain.
From the victory of Bottecchia in 1924 until Nibali in 2014, there were 10 Italian victories, conquered by 7 different cyclists.
The second part of the research, was published by the national newspaper La Stampa in the article of Gianni Riotta "Tour de France 2017: la corsa più importante sui social e tra gli sponsor". In this part were analyzed the conversations took place on the day of the last stage and the communication on the official account of the Tour on Twitter and Facebook.
Among the most common hashtags, many of them were related to the sponsors of the 2017 edition. Sponsor that were very active on social networks to advertise their brands. There are also many references to Froome and Rigoberto Uràn, who won respectively the first and second place.
Even the official social channels of the Tour were particularly active throughout the event, which began on Saturday, July 1st, and ended on Sunday 23rd.
"Tdf2017", linked to the Official Hashtag of the event, was the most used term for both the officials Facebook page and Twitter account. Many other terms refer to the jerseys, symbol of the event, such as "maillot" and "jersey", to the stages, as "stage" and "étape", or to the Tour winner, with "froome" and "chrisfroome".