The French Presidential Elections get to the heart: the analysis of Alkemy Lab on

Macron and Le Pen are preparing for the final run of Sunday's 7th May. The analysis on the first round focuses on the role of social networks in the electoral campaigns and on the relationship with French voters.

After the first article on the presidential elections taking place in France, published by La Stampa on April 22, Alkemy Lab continued the research of Data Intelligence on this theme with new insights published on the journalist Gianni Riotta's information portal and realized in collaboration with Catchy within the Deep project.

The choice of the next French President, in fact, is an event that affects not only France but will have fundamental consequences also in the whole Europe. The results of the first round of the French presidential elections, held on 23 April 2017, seen Emmanuel Macron, of the En Marche! movement, prevails over his respective opponents. Marine Le Pen, leader of the Front National, follows Macron at a short distance: only 2.71% difference between them.

The analysis conducted on the day of the first round highlighted the trends and the most used hashtags by social network users, bringing out voting intentions and also the great political debate emerged with the spread of the first results.

On twitter #jevote has an ascending trend already in the early hours of the morning of April 23, until reaching two significant peaks at 1 pm. and at 7 pm. The time is a variable that can not be ignored: towards the evening, the candidates hashtags will grow rapidly.

#macron knows an increase of presence in the social conversations between 7 pm., closing hours of the vote in the small municipalities, and 8 pm., time of the first exit poll. Around the same time zone there is also a peak in the use of #lr, hashtag linked to Les Républicains, the party that was remarkable excluded from the second round but that, despite controversy around the candidate Fillon, reached with surprise third place.

Another aspect to consider is the proximity between the voting percentages of the election’s results, and the percentage of posts dedicated to the individual candidates.

A comparative analysis that highlights similarities and differences, that is significant in view of future evaluations. #macron is in the head of Twitter and Instagram discussions, followed by #fillon, excluded from the second round of voting.

Finally, the analysis focused on the use of social networks by the candidates for the presidency, to spread their political programs to the public.

Macron, Fillon, Le Pen, Mélenchon and Hamon made an intensive and targeted use in the period between 10 and 22 April. Among these emerges the activism of Mélenchon, the leader of the "France Insoumise" movement, both in the number of retweet and like to the tweet, both for shared post on Facebook.

Marine Le Pen, through her Facebook account, has attracted the largest number of comments and likes on her post. The use of the social networks by the leader of the Front National was intense and the results confirmed the candidate's popularity.