The floating piers on Twitter: the new analysis by Alkemy Lab published on La Stampa
Alkemy Lab and Catchy, in collaboration with Brandity Lab, analyzed the Twitter conversations about the runway created by the artist Christo on the Iseo lake. The research was published on La Stampa.
The Iseo lake seems to have won the bet named The Floating Piers. The runway created by Christo allowed 1 million and five hundred people to walk on water: from the popular Hollywood stars William Dafoe and Jude Law, to Italian celebrities like Gianni Morandi.
For the occasion, Alkemy Lab chose to analyze the Twitter conversations about the runway in order to understand how much the event could facilitate tourism in the affected places. The first results of the analysis, related to the conversations among users in the first ten days of the installation, are the base of the storytelling published on La Stampa by Gianni Riotta with the article “The Floating Piers secondo Twitter: arte, evento mediatico o promozione del territorio?”.
What exactly has attracted the tourists? Was it the work of art for itself or the beautiful greenery of the Iseo lake? What kind of consequences will the event have on the tourism in Lombardy? These are the questions that move the analysis to identify the guideline of the Twitter conversations’ monitoring.
The results of the total data, related to the all period in which the runway was walkable (from June 18 to July 4), were summed up by an infographic published on riotta.it with the article “The Floating Piers: la passerella di Christo su Twitter”.
The discussions on Twitter were monopolized by the hashtags which are directly linked with the runway and its creator. #Thefloatingpiers - or #floatingpiers - and #christo were used more than 41000 times.
So, the work of art aroused much interest despite the conflicting opinions of the art critics or, as many people say, because of them. Hard as usual is Vittorio Sgarbi’s opinion, who defined the art installation a “runway that goes to nothing”. Piero Angela’s idea about the project is different. He says indeed: “it focuses the attention to the beauty and to landscapes that even people who live there haven’t seen in a long time”.
About this, the analysis focused on the hashtags linked with the area, in order to quantify a possible grouth of interest in the affected places after the event. Among the most used, we can find the hashtags #iseo, #lagodiseo, #sulzano, #montisola, #brescia or the wider #inlombardia, #Italy and #italie. In general, the hashtags linked with the area are a few more than 8000, a significantly lower volume thant the one that identifies the hashtags linked to the work of art.
If the hashtag #thefloatingpiers reached the greatest popularity in the day of the inauguration, the interest for the artist #Christo suddenly reached and overcame the one for the project for itself.
More than one single man, Christo is the artistic project of two people: Christo Vladimirov Yavachev and his wife, now deceased, Jeanne-Claude Denat de Guillebon. Together, they chose to joun their skills in order to create works of Land Art, a kind of art that dialogues and manages nature.
The octogenarian Christo made people talk a lot about himself during the all period in which the runway got through the Iseo lake, gaining the interest of people more than what the beauty of the landscape did.
If the organizers certainly won the bet from the point of view of the tourists gained, the collected data do not seem to predict a grouth of the interest linked to the geographic area over time. Instead, a lot of people will follow the future projects of the charismatic artist. Christo, in fact, is working on two other monumental projects: “Over the river”, that consists on the “packing” in silver paper of the Arkansas river in Colorado, and “Mastaba”, a sculpture made wih empty barrels of oil in the Desert of Arab Emirates.